Election Events: U.S. Embassy in Montevideo, Uruguay
As submitted by embassy staff
Embassy Montevideo planned a unique election night event in which over 350 guests came into direct contact with the vibrancy and transparency of the U.S. democratic system in an engaging, multi-media environment at the Ambassador’s residence. The Mission deepened relationships with contacts from a wide range of backgrounds, including alumni of exchange programs, educators, business leaders, over 100 press contacts, and opinion-shapers in Uruguayan society. Meanwhile, they experienced new ways to engage with us and each other via our social media platforms – an exercise in itself of democracy and political dialogue. Ambassador Julissa Reynoso stated, “I feel it is of the utmost importance to actively engage youth audiences and promote the development of the next generation of political leaders. My team has done tremendous work reaching out to youth, and Election Night was only one part of a long-term strategy, including: the visit of a U.S. speaker to talk to young people about the use of social media in the U.S. elections; our Youth Correspondents program; and our flagship Youth Ambassadors program which focuses on leadership and community activism as underpinnings of a healthy democracy. We also sent three young Uruguayan political leaders to the U.S. on an ACYPL exchange program about the elections process.&rdquo
“From our ‘discussion lounge’ to the IRC information room, live updates of Electoral College maps, our Voting Center and our Social Media Hub, guests and press were invited to participate and informed with up-to-the-minute bilingual elections coverage from 10 different U.S. networks transmitted on a rotating basis throughout the space. Far from a traditional reception, guests interacted with our followers online, tweeting on a hashtag created especially for the event, engaging in our online election as well as our live mock election, commenting on our Facebook page and breaking records for online engagement across the board!” the Ambassador stated.
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